The Frida Fam is home to proud moms, dads, aunts, uncles and dog parents who know how tricky and rewarding parenting can be. That’s why we are so good at creating the products and brands that parents rave, post and share about.
Frida is home to people who really care and totally understand that sometimes we can all use a little help. We work together to make tackling the not so glamorous aspects of parenting a little bit easier – from pregnancy pains in the bump to potty training troubles (and pretty much everything in between).
We are [parent] problem solvers
Our Executives
Chelsea Hirschhorn
Chief Executive Officer
Dan Connors
SVP of Marketing
Donna McPherson
Chief Operating Officer
Eddie Garcell
SVP of Revenue Management & Strategy
Emily Keen
SVP of Operations
Eric Hirschhorn
President
Joe Lussier
SVP RD&E
Kate Alexander
Chief Financial Officer
Frida Fam Perks
Just some of the things you deserve for supporting our mission of helping parents.
Ask The Employees
Jocabed De Los Santos
HR Senior Manager
The most rewarding part of my job is getting to be a part of the employee experience from onboarding through the many stages of the employee lifecycle. I am passionate about being a thought partner to the team and making sure our Frida Fam consistently feels supported and celebrated both professionally and personally.
Melissa French
Brand Director
What I like most about working at Frida is the collaboration across teams. We all share the common goal and passion of bringing top quality solutions to new parents to help make their lives just a little bit easier. Staying grounded in the "why" we are creating new products helps us stay motivated, focused, and creative in how we deliver new solutions to market.
Ricardo Rodriguez
Senior Manager, Accounting
As a cost accountant at Frida, I enjoy the analytical challenges inherent in the role. Delving into the intricacies of costs, analyzing data, and uncovering insights that contribute to the company's financial health is fulfilling. Additionally, being part of a dynamic team and having the opportunity to collaborate cross-functionally adds depth to my role. I find satisfaction in knowing that my contributions help drive informed decision-making and contribute to the overall success of Frida.